The Blogging Basics

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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams

The online world is filled with blogs, each one distinctively unique to its author. The trouble is, you want to start one, but you’re not sure where to begin. You’ve already taken the first step by considering it. Now, what’s your next move? Here’s a brief step-by-step guide to help you get started.

Choose your topic.

This is your first step to creating a blog, and arguably the hardest. When choosing to start a blog, you have to pick a topic you are passionate about. Passion will drive the content. If you don’t pick a topic you can write about often, you’ll run out of ideas fast. Take some time to think this step through – don’t settle.

Pick a platform.

There are dozens of options for blogging platforms out there right now: WordPress, Blogger, Tumblr, Squarespace, and the list goes on. It is a decision that will really come down to
preference, and which platform enables you to make the most out of your blog.

Strategize a brand identity.

This will be something you incorporate into your domain name and social media platforms. You want to create a blog name that is representative of you and what the blog stands for. Again, settle for something you love.

Selecting a design template.

This is where the fun begins! Start to play around with designs and formatting. It is great to have a week or two to familiarize yourself with the platform. This also allows you some time to create a header. Remember, patience is key!

Prepare some posts and a planning calendar.

It is great to get into the habit of having posts ready to be made public when the date comes. Brainstorming ideas beforehand will help keep posts consistent. This also helps you to maintain new content that doesn’t sound repetitive.

Keep it consistent.

Remember to keep up with the blog. Pick a day of the week where a post must go up. Stick with this day (or more than one!). The more time you leave between posts creates a loss in
readership. Readers want continuity and creativity.

Once you’ve jump-started your blog, be proud of it. Recognize how much work and effort you’ve put into it!

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