New Year, New Opportunities

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Keep your head in the clouds and your hands on the keyboard.” – Marissa Meyer

Earth to Sam… Are you there? Hello?

Yes, I’m back!

After a brief hiatus, I have returned. To all my readers, I’m SO sorry it took this long.
Let me explain.

In September of 2014, I began the journey into my final semester of my Masters at New York University, which meant a few things. First, since I fast-tracked my degree I would have a heavier semester than most. The semester would be spent writing my thesis, fulfilling a practicum placement and on top of those two (which are considered a full semester),
I would be completing two additional courses needed in order to graduate –
Crisis Communication and Reputation Management. In case you’re wondering, I survived.

The months of hiatus were spent researching, planning, and building big projects. I conducted my thesis research on reputation management and branding initiatives using digital platforms in the airline industry. A mouthful – I know. The end result was to produce a best practices guide for airline companies in using digital platforms and how this corresponds to proving a return on investment. It was a daunting task at first, but the guide proved to be a valuable resource in an industry faced with innumerable complications – especially with communication.

On the other end of the spectrum, my practicum was to work alongside the New York Knicks to develop an integrated marketing plan that could be implemented as a means of promoting and building their current efforts. It was an incredible experience understanding the realm of sports public relations and the strategic ways they go about communicating with fans.

So, what now? Well, as many of my readers know, I am originally from Toronto but relocated to New York to complete my Masters. Now that they’re over, I’m hoping to stay in the city (fingers crossed!) and find a job. I’m currently doing all that’s related to the job hunt!
Resumes, cover letters, and of course networking!

It’s a new year for new opportunities. I’m excited to see what this year has in store.

I’ll be back later this week with some more posts!

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