Tag Archives: blogger

One Heel Ahead Celebrates 1 Year


“When you set down the path to create art, whatever sort of art it is, understand that the path is neither short nor easy. That means you must determine if the route is worth the effort. If it’s not, dream bigger.”  – Seth Godin

It seems like it was just yesterday when I launched One Heel Ahead. I look back on some of my old posts, and feel overwhelmed by how far the blog has come – but also how different my life is from where I was when it started. It’s nice to have a curated document of my thoughts, where I can see how my writing has developed, and how I’ve developed as a person.

The last few months have been crazy, to say the least. I will admit that there was some time in between posts, and for that, I am incredibly sorry! Between finishing my Masters, and working full-time, along with the need for some kind of social life, time seemed to escape me.
I’m working diligently to keep up-to-date.

As One Heel Ahead begins to delve into it’s second year, I just want to thank all of you – my faithful readers – for visiting, supporting, and encouraging the blog. It certainly would not be what it is today without all of you returning to see what I conjure up! I started 1HA as a way to brand myself as an individual, looking to pursue a career in Public Relations.

For me, the blog has developed into so much more than that. It’s become a full-fledged journey of a career in PR, and a source for any communication professional. It’s intended to guide,
inspire and discuss the business of talking with an audience. As well, it’s a way for me to connect with a community of individuals interested in the topic – and pursuing the field as a profession.

Thank you to all my readers for your endless amount of support!

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The Blogging Basics


“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams

The online world is filled with blogs, each one distinctively unique to its author. The trouble is, you want to start one, but you’re not sure where to begin. You’ve already taken the first step by considering it. Now, what’s your next move? Here’s a brief step-by-step guide to help you get started.

Choose your topic.

This is your first step to creating a blog, and arguably the hardest. When choosing to start a blog, you have to pick a topic you are passionate about. Passion will drive the content. If you don’t pick a topic you can write about often, you’ll run out of ideas fast. Take some time to think this step through – don’t settle.

Pick a platform.

There are dozens of options for blogging platforms out there right now: WordPress, Blogger, Tumblr, Squarespace, and the list goes on. It is a decision that will really come down to
preference, and which platform enables you to make the most out of your blog.

Strategize a brand identity.

This will be something you incorporate into your domain name and social media platforms. You want to create a blog name that is representative of you and what the blog stands for. Again, settle for something you love.

Selecting a design template.

This is where the fun begins! Start to play around with designs and formatting. It is great to have a week or two to familiarize yourself with the platform. This also allows you some time to create a header. Remember, patience is key!

Prepare some posts and a planning calendar.

It is great to get into the habit of having posts ready to be made public when the date comes. Brainstorming ideas beforehand will help keep posts consistent. This also helps you to maintain new content that doesn’t sound repetitive.

Keep it consistent.

Remember to keep up with the blog. Pick a day of the week where a post must go up. Stick with this day (or more than one!). The more time you leave between posts creates a loss in
readership. Readers want continuity and creativity.

Once you’ve jump-started your blog, be proud of it. Recognize how much work and effort you’ve put into it!

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To Blog, or Not to Blog?

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One of the questions I get asked most as a blogger is, how do you stay motivated to update your blog? Before One Heel Ahead was created, most of my blogging experience took place in between classes. However, the blogs I ran prior to OHA were not specialized, and lacked a certain sense of continuity in content.

Today I thought I would share a few tips on what you need in order to jump start your own blog. I always encourage everyone to take the risk, even if it means failing!

Here are a few lessons I learned along the way that will hopefully get you started:

  • Dedication – A first time blogger needs to understand that your blog becomes a part-time (sometimes full-time) job, and needs attention on a regular basis. A popular blog continuously produces new content. Ultimately, you want your readers to want to return.
  • Time Management – This goes hand-in-hand with dedication. Assuming you have other things on the go, such as a day job, school and other social events, a first time blogger needs to learn how to balance her/his schedule to fit in everything.
  • Content – One of the most difficult parts to blogging is arguably preparing the content. Although the technicalities behind building the site take time, be prepared to think on your feet and be creative with posts.
  • Continuity – The risk you take with creating a blog is running into a wall where you can’t think of a new post. Don’t worry – writer’s block happens to the best of us! Make sure you brainstorm a theme before you launch your blog. The best way to stay on top of your posts is to write about something you are passionate about. This will show your readers that you are serious about the blog and content.
  • Patience – Every piece of technology comes with its own set of downfalls. Be prepared to run into technical difficulties. Whether your site crashes, or you can’t figure out how to change your style.css, be patient. Take a break and come back to it!

Have any suggestions for first time bloggers? Tweet me @Sam__Dickson or respond below!