Tag Archives: blogging

One Heel Ahead Celebrates 1 Year

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“When you set down the path to create art, whatever sort of art it is, understand that the path is neither short nor easy. That means you must determine if the route is worth the effort. If it’s not, dream bigger.”  – Seth Godin

It seems like it was just yesterday when I launched One Heel Ahead. I look back on some of my old posts, and feel overwhelmed by how far the blog has come – but also how different my life is from where I was when it started. It’s nice to have a curated document of my thoughts, where I can see how my writing has developed, and how I’ve developed as a person.

The last few months have been crazy, to say the least. I will admit that there was some time in between posts, and for that, I am incredibly sorry! Between finishing my Masters, and working full-time, along with the need for some kind of social life, time seemed to escape me.
I’m working diligently to keep up-to-date.

As One Heel Ahead begins to delve into it’s second year, I just want to thank all of you – my faithful readers – for visiting, supporting, and encouraging the blog. It certainly would not be what it is today without all of you returning to see what I conjure up! I started 1HA as a way to brand myself as an individual, looking to pursue a career in Public Relations.

For me, the blog has developed into so much more than that. It’s become a full-fledged journey of a career in PR, and a source for any communication professional. It’s intended to guide,
inspire and discuss the business of talking with an audience. As well, it’s a way for me to connect with a community of individuals interested in the topic – and pursuing the field as a profession.

Thank you to all my readers for your endless amount of support!

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The Value of Blogging in Communications

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“We write to taste life twice, in the moment and in retrospection.” - Anaïs Nin

Chances are if you’re in public relations, the thought of starting a blog has crossed your mind.
More than likely, your communication classes have either required the task, or suggested it. If you’ve started one, but have fallen behind, keep reading. Even if you aren’t in PR, I’ll make a case on why you should consider the leap.

Experience.

It doesn’t matter if you are a teacher, a digital strategist, or an avid baker, blogging is a great
opportunity to add experience to your resume. It enables you the opportunity to create
a brand for yourself. For those of you asking, a brand is a way to uniquely represent yourself
to the world. When you walk into a job interview, you’ve not only had a chance to improve your writing skills, you also have experience developing creative content and a narrative around yourself.

Online Portfolio.

Everyone loves a hardcopy portfolio. However, in the age of technology it is much quicker to type in a URL and have all of it right in front of you. Another perk to having a blog is the chance to build your landscape of content (photography, writing, social/digital media). There are so many skills that come from its development and continuation. Not only are you showing
commitment towards something you do outside of your job, you’re also showcasing your ability to construct new ideas.

Networking Opportunities.

It takes time to build your blog, and its followers. You have to establish yourself as credible, trustworthy and devoted to your readers. If you set a standard number of posts per week, live up to that expectation. Most importantly, this is an opportunity to share your ideas to an online network. When you have established a regular reader base, this becomes a network of valuable people who believe in what you have to say. You’ve become someone they rely on for
new information. It is with this reader base that you have developed connections in
different industries.

These are just a few of the reasons that make blogging essential for every communicator. (And we all communicate!) It is a great tool for everyone to learn. It doesn’t matter what you blog about, as long as you are passionate about the topic. It is through blogging that you can brand yourself as a thought leader, and an influencer in an industry. You have the power to share your ideas.

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The Blogging Basics

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“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” – Scott Adams

The online world is filled with blogs, each one distinctively unique to its author. The trouble is, you want to start one, but you’re not sure where to begin. You’ve already taken the first step by considering it. Now, what’s your next move? Here’s a brief step-by-step guide to help you get started.

Choose your topic.

This is your first step to creating a blog, and arguably the hardest. When choosing to start a blog, you have to pick a topic you are passionate about. Passion will drive the content. If you don’t pick a topic you can write about often, you’ll run out of ideas fast. Take some time to think this step through – don’t settle.

Pick a platform.

There are dozens of options for blogging platforms out there right now: WordPress, Blogger, Tumblr, Squarespace, and the list goes on. It is a decision that will really come down to
preference, and which platform enables you to make the most out of your blog.

Strategize a brand identity.

This will be something you incorporate into your domain name and social media platforms. You want to create a blog name that is representative of you and what the blog stands for. Again, settle for something you love.

Selecting a design template.

This is where the fun begins! Start to play around with designs and formatting. It is great to have a week or two to familiarize yourself with the platform. This also allows you some time to create a header. Remember, patience is key!

Prepare some posts and a planning calendar.

It is great to get into the habit of having posts ready to be made public when the date comes. Brainstorming ideas beforehand will help keep posts consistent. This also helps you to maintain new content that doesn’t sound repetitive.

Keep it consistent.

Remember to keep up with the blog. Pick a day of the week where a post must go up. Stick with this day (or more than one!). The more time you leave between posts creates a loss in
readership. Readers want continuity and creativity.

Once you’ve jump-started your blog, be proud of it. Recognize how much work and effort you’ve put into it!

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