Tag Archives: branding

New Year, New You: Keeping your brand alive

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Whether you are your own brand, or you have a constructed a brand separate from your
identity, it always seem that as you grow your brand grows with you. Enter the “new year, new you” mantra. Although it is important to keep parts of your brand consistent, it never hurts to hit refresh and improve areas of your brand in order to stay ahead. Keeping up with trends, whether it’s technology or industry related changes, also means shifting your brand to reflect those changes.

With a new year ahead, it’s a great time to start benchmarking goals for 2014 and planning out strategies for where you want to take your brand. If you’re looking to gain more awareness for your blog, perhaps you can start brainstorming new topic ideas. This might also mean taking a look at what generates the most amount of traffic to your website. The great part of a new year is being able to reflect upon what has worked in the past and what hasn’t.

Another way to keep your brand alive may be to consider ways to incorporate new elements into your brand. Using a blogging brand as an example, if you mainly focus on reviewing makeup and beauty products, consider other topics you enjoy that you could include as a new segment. If you enjoy staying active, create a segment on looking and feeling your best. A good reminder is to keep content fresh and exciting to encourage your readers to come back for more. This advice also applies towards product brands. In order to keep you customers returning, as well as capture new ones, you have to reinvent the face of your product sometimes to foster new appeal. Revitalizing an old product or brand gives it a new look, but still maintains the essence of what it’s trying to offer.

My “new year, new you” mantra serves to remind yourself of the possibilities, and encourage you to make changes even if they aren’t needed. Sometimes getting wrapped up in the idea “if it’s working, don’t fix it” is only preventing us from making something better. Instead of being afraid of change, embrace the potential it holds for your brand. It might be risky, but it might also be worth it!

What are some of your 2014 goals?

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Content Strategies: Creating Quality Material

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“A bird doesn’t sing because it has an answer, it sings because it has a song.”
- Maya Angelou

It goes without saying that everyone loves an easy and enjoyable read. Connecting with your
audience is a pivotal part of brand building and engagement. One area of struggle individuals, companies, and/or organizations run into is creating good content. More specifically, there is
always difficulty in conjuring up new and refreshing content that makes your audience want to act on. Whether it’s an article for your company blog, or a Facebook post promoting a new
product line, being strategic about your material can help boost interaction. But, how?

First, it’s important to research and understand your audience. Sometimes companies can make the mistake of assuming they know who their audience is without really taking the time to look into the demographic breakdown. A simple error made in promoting aspects of a company is reaching out to individuals who aren’t necessarily your largest audience. Take time to create
surveys, focus groups, and scan your platforms to see what ages are interacting with your
services. If you understand your audience, messages and content can be tailored towards them.

As well, it’s important to monitor and track what content is drawing in the most engagement. When you first begin producing content, take note of which articles and posts get the most
interaction. If topics that focus on social media monitoring get more attention than say, topics on employee management, perhaps your audiences want more messages tailored towards
social media usage. Also, be sure to use your analytic tools and metrics. These are a valuable
resource for determining which posts get the most interaction from users.

Another suggestion is to think outside the box. This means producing content that is creative and fun. In order to encourage your audience to participate with your content, you need to make sure that its worthy of engagement. If your company isn’t the type to usually make videos, perhaps it’s time to vary up the method of content production. To measure what your audience engages with, you need to vary up the methods for producing the content. Sometimes the least expected methods draw the most interaction. Creativity also means changing things up. Maybe have guest posts, interviews or Q&A sessions with industry professionals. The goal of your
content is to give your audience more reasons for interacting with your brand.

What are some of your suggestions for creating good content?

Sound off below, or tweet me @Sam__Dickson

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OHA Talks Social Media and Fashion on Access Alexis

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Today I was a guest blogger on Access Alexis! Head over to read more about social media,
fashion, Prabal Gurung, and more! Hope you all like it!

“Fashionably Social: Where Fashion Meets Social Media.”

- S.