Tag Archives: career

Your Job, Your Choice.


Seth Godin once said, “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”

The more I read, and reread that quote, the more it becomes entrenched in my brain as an idea that everyone should live by, hanging on to each word as a true testament for living the life we actually dream of living. Why?

We live in a world where the majority of our time is spent at work. Making money, paying bills, and living in a sea of college debt. I’m going to guess that 80 percent of our time is spent
working in order to live comfortably, while the other 20 percent of the time is spent doing things that we feel rewards us for all our hard “work”.

For some of us, that 20 percent is spent on a beach in the Caribbean, while for others it’s being at home where we can hypothetically relax, unwind and not think about… you guessed it, work.

Godin has a point, though. What are we escaping from, and what decision did we make that put us in a position where we feel we need to “get away” from the life we created?

In a conversation I had with my Dad over the weekend, he brought up the recent pool of
applicants entering the job field – millennials. In other words, yours truly. He had a subtle
trepidation about the number of incoming resumes with what some might call, career jumpers. Five months here, three months at XYZ, and seven months working abroad. Not to mention the switch from Finance to Fashion to Food Security.

With great curiosity, he inquired not only about job stability, but also about candidate
trustworthiness, fearful of how quickly someone can walk away from a permanent position. My response seemed to be somewhat defensive, but truly reflective of the society I’ve been brought up in.

In honest fashion, I told him if he was looking for someone who would be there long term to try increasing the number of years of experience required for the position — inevitably an older
applicant. The difference between hiring someone from Gen Y and Gen X is substantial, it just depends on what the job is and what the position means internally for the company.

Gen Y has been raised by Gen X, living with the hope that we can grow up and land our dream job – and we really believe it. That doesn’t mean we are going to end every job within a few months, unsatisfied with the position, reluctant about the field and angry about the pay.

However, we are naturally drawn to expect more from the companies we get hired by, and if we feel unfit or unhappy by the position, we aren’t afraid to make a change. We’ve begun to
understand that the 80 percent of our time is valuable. Too many times we see individuals land in a position, working countless hours for something they actually hate. They’re unhappy, but
reluctant to make a change.

I think the greater mistake is not recognizing you have the potential to control your own
happiness, and find a job that doesn’t have to be called work. Of course you’ll have some days where you can’t wait for the day to end – but don’t settle for that on the everyday. Ultimately, we want to be recognized for the talent that we have, instead of filling a job that really is meant for someone else. In my opinion, this is just a natural progression of the job market.

Maybe I am just optimistic, but at the same time, you can’t fit a square peg in a round hole.

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PR in what?


My favorite thing is to go where I’ve never been.” ― Diane Arbus

So, you want to be a PR professional but you’re unsure of the industry? It seems to be a trend among many young professionals. You know you want to pursue a position in the field, but you’re unsure of which industry. With an overwhelming number of options, like beauty,
healthcare, fashion, travel and many others, deciding on what’s best for you can naturally seem like a daunting task. Not to mention having to decide if you’d rather be in an agency or work in-house.

Is there a solution? Not really. When it comes to narrowing in on where you’d like to focus your efforts, it’s always best to start off with something you think you’d enjoy doing. Sometimes
people are surprised by how drastically their perspective changes once they are submersed in the industry and realize it’s not what they anticipated.

The best piece of advice I’ve been given is to tap into areas that are unexpected, and begin to build experience across a wide range of industries. This might even mean choosing an agency position in order to dabble across a few different clients. The agency choice might open up your eyes for which industry you don’t want to work in. On the other hand, in-house allows you a unique specialization that provides you with knowledge about how it fully functions.

The benefits of working with a variety of clients are the insights you are able to take away from the work and apply throughout different industries. For instance, providing strategies and
solutions for a client in the fashion industry might assist with directing your approach with a technology company. The insights you gain from developing tactics around the progress of a new ready-to-wear line, may add value to a technology client who is looking for a strategic way to build a brand identity that emphasizes a fashionable lifestyle.

Many individuals undervalue the experience they receive from an industry they have little knowledge about, or little desire to pursue. The challenge here is to take the opportunity to gain a new perspective and approach to understanding how a specific industry might use public
relations to inform that of another industry.

It’s important to remember that you are gaining valuable experience about how public relations can help a company as a whole. Rather than emphasizing a particular industry, don’t be afraid to branch out and dip you toe in the water of a new industry. You might be surprised about what you can takeaway from the experience.

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Failing Doesn’t Mean You’ll Always Lose.

image(10)“That was the day she made herself the promise to live more from intention and less from habit.” ~Amy Rubin

As the first year of my Masters comes to an end, I can’t help but think about where I started and where I’ve ended up. Not only did I uproot my entire life out of my home country, but I also landed myself into one of the most populous urban cities in the world.

It seems like just yesterday I was packing up my things and heading out into the unknown. Stuffed between a frying pan and a hard place, with my sights set on the New York City horizon, I knew I was destined for stories and adventures that would change my life forever.

So, what’s all the buzz about? This grad school thing, is it worth it? How’s New York? Is it really all it’s made out to be?

These are only a few of the questions that I seem to be getting asked as my first year comes to an end. Let me start by saying the risk was worth it. That “hard place” I mentioned, was leaving my friends and family behind. However, the outcome would be to fulfill a goal.

I found myself starting to piece together the puzzle of my life. After endless months of worrying in my last year of university about what I wanted to do, all those worries seemed to come to an end. I began to realize that all my energy and hard work was being rewarded with an
opportunity to discover a career path that I’m endlessly in love with.

Yes, you CAN love your career.

I think that’s the biggest lesson I’ve taken away, but also the biggest piece of advice I can give. We all have limited weeks. We all have a life where we can choose to either make the most of what we’ve been given, or just let life take its course.

I say: go work your ass off.

Make a goal and fail at it. Choose another goal and fail at that one too. You know why? Because when you happen to stumble upon that one goal, where you’d be willing to do anything to fulfill it, THAT’S when you’ll know that you’re where you’re supposed to be.

Stop listening to all the people who tell you that you can’t do something. I can’t count the
number of professors who told me that my writing would get me nowhere. Now, I’m thanking them for making me work harder. Prove everyone wrong. Make a mistake. Who cares! When it’s all said and done, make sure that you’re happy and that you’ve chosen a path that was meant for you.

Be willing to push your limits. Step outside your comfort zone and into unknown territory. It pays to be uncomfortable because you’re learning something new. We have a chance to make our life how we’ve always imagined it to be. Now take that dream and put everything that you’ve got into it. Go work for the life you want to live.

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