“My favorite thing is to go where I’ve never been.” ― Diane Arbus
So, you want to be a PR professional but you’re unsure of the industry? It seems to be a trend among many young professionals. You know you want to pursue a position in the field, but you’re unsure of which industry. With an overwhelming number of options, like beauty,
healthcare, fashion, travel and many others, deciding on what’s best for you can naturally seem like a daunting task. Not to mention having to decide if you’d rather be in an agency or work in-house.
Is there a solution? Not really. When it comes to narrowing in on where you’d like to focus your efforts, it’s always best to start off with something you think you’d enjoy doing. Sometimes
people are surprised by how drastically their perspective changes once they are submersed in the industry and realize it’s not what they anticipated.
The best piece of advice I’ve been given is to tap into areas that are unexpected, and begin to build experience across a wide range of industries. This might even mean choosing an agency position in order to dabble across a few different clients. The agency choice might open up your eyes for which industry you don’t want to work in. On the other hand, in-house allows you a unique specialization that provides you with knowledge about how it fully functions.
The benefits of working with a variety of clients are the insights you are able to take away from the work and apply throughout different industries. For instance, providing strategies and
solutions for a client in the fashion industry might assist with directing your approach with a technology company. The insights you gain from developing tactics around the progress of a new ready-to-wear line, may add value to a technology client who is looking for a strategic way to build a brand identity that emphasizes a fashionable lifestyle.
Many individuals undervalue the experience they receive from an industry they have little knowledge about, or little desire to pursue. The challenge here is to take the opportunity to gain a new perspective and approach to understanding how a specific industry might use public
relations to inform that of another industry.
It’s important to remember that you are gaining valuable experience about how public relations can help a company as a whole. Rather than emphasizing a particular industry, don’t be afraid to branch out and dip you toe in the water of a new industry. You might be surprised about what you can takeaway from the experience.