Tag Archives: corporate

First Impressions Part I: Rethinking your sales pitch

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We (arguably) live in a world where first impressions matter. For some, first impressions are used as a primary judgment of character, sometimes even becoming the lasting impression. Whether or not these judgments are true to a person’s identity, we rely on them because we put a large amount of trust in our initial instincts.

In business, the same method applies. When you’re conjuring up your elevator pitch, the ultimate goal is to try to sell yourself in the best way possible. In reality, you are constructing what you want others to see as being a good first impression. In order for the sale to be made, you must convince the other party that the product they are hearing about not only is something they can use, but also worth their time.

Today, sales departments risk losing a deal simply because they lack passion in the product or service being provided. You not only need to believe that your product is the best, but you also either own it… or desperately want to own it. Many companies today fail on communicating with their target market simply by not having a connection to the product.

 If you want to sell your product, you need to be able to sell it to yourself first. Ask yourself the question: would I buy this pitch? If the answer is no, rethink and re-strategize where you’re going wrong. The product and services being bought in today’s market are those that are able to establish a connection to their target audience. 99.9 % of the time this connection is made because the people behind the face of the product are not only passionate about it, but also believe that it is the best in its class. Oreo isn’t “dunking in the dark” because they hate cookies, right?

- S.

The Official Launch!

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I am thrilled to have the opportunity to welcome you to the launch of my new website! It’s nice to finally be able to say welcome to One Heel Ahead. From various blog platforms, to changes in content and domain names, I can finally say I’m home! For those of you who don’t know me, I’m Samantha. For a full bio, head on over to my About page to read my story and how I got to where I am today.

My ultimate goal with the creation of One Heel Ahead is to follow life in the fast lane of Public Relations & Corporate Communication. This blog serves as a creative outlet to explore the industry. It’s a way to conjure up ideas, thoughts, and hopefully encourage some online interaction. It will follow me as I make the move from Toronto to NYC in September to begin my Masters in PR & CC at New York University. Which means, you’ll all have the chance to hear about the shift in lifestyle, and the exciting opportunities that NYC has to offer a small-town girl like me.

As media platforms and strategies change on the daily, community managers and PR specialists search for new ways to keep their clients image current and fresh, as well as their own! One of the best tools in the industry today is blogging, as well as social media. The exposure of a product/service is constantly at the fingertips of people around the world, making these platforms crucial to the success of a corporation.

At One Heel Ahead, I hope to do just what the name says – keep us one foot ahead of what’s hot, what’s not, and digitally converse about what’s happening in the industry. The name reflects my desire to encourage others to stay on top of their goals and ambitions. Too often we retract from a path out of the belief that what we’re headed for is unattainable. One Heel Ahead serves as a reminder to take the extra step, go outside the box, and to believe that hard work and dedication will pay off.

So with that said, I want to officially welcome you to One Heel Ahead! I hope you’ll stick with me on this journey – I’ll be here!

- S.