We (arguably) live in a world where first impressions matter. For some, first impressions are used as a primary judgment of character, sometimes even becoming the lasting impression. Whether or not these judgments are true to a person’s identity, we rely on them because we put a large amount of trust in our initial instincts.
In business, the same method applies. When you’re conjuring up your elevator pitch, the ultimate goal is to try to sell yourself in the best way possible. In reality, you are constructing what you want others to see as being a good first impression. In order for the sale to be made, you must convince the other party that the product they are hearing about not only is something they can use, but also worth their time.
Today, sales departments risk losing a deal simply because they lack passion in the product or service being provided. You not only need to believe that your product is the best, but you also either own it… or desperately want to own it. Many companies today fail on communicating with their target market simply by not having a connection to the product.
If you want to sell your product, you need to be able to sell it to yourself first. Ask yourself the question: would I buy this pitch? If the answer is no, rethink and re-strategize where you’re going wrong. The product and services being bought in today’s market are those that are able to establish a connection to their target audience. 99.9 % of the time this connection is made because the people behind the face of the product are not only passionate about it, but also believe that it is the best in its class. Oreo isn’t “dunking in the dark” because they hate cookies, right?