Tag Archives: Eataly NYC

Audience Engagement: Bringing Italy to Eataly in NYC

image-55

Think back to a time when you distinctly remember a company, brand, or organization catching your attention on social media. Now think about how they caught your attention. Was this a regular occurrence, or a one-time-deal?

When my parents visited last weekend with my grandma, as a part of my tour guide duties, I decided to take them to one of the best marketplaces the city has to offer – Eataly! After the visit, I came to the conclusion that I had to cover this place in one of my blog posts!

When it comes down to knowing how to interact with their respective publics, often times a company, organization, or restaurant will zero in on a couple of media platforms that will help them reach their intended audiences. This interaction might go on for a few months, a few years, or might fall through even after a few days. Being the PR addict that I am, I love spotting well-executed strategies, and most of all, I love seeing social media channels used frequently and efficiently. Combine this love with having the knack for being a foodie, what more could I have asked for?

image-56

With over 50,000 square feet, Eataly NYC is an Italian marketplace that features a stunning array of high-end cuisine. Located in Manhattan’s Flatiron District, Eataly is owned by Mario Batali in partnership with Lidia Bastianich and Joe Bastianich. From wheels of Grana Padano DOP, to masses of Prosciutto di Parma, and rounding off with bottles of Lambrusco, this emporium is a true testament to the culinary traditions of Italy.

So, why all the intrigue? Besides the fact that Eataly brings Italy to you, while still leaving you with feelings of wanderlust, it also does a spectacular job at interacting with their audience before, during, and after the experience. Active on Twitter, Instagram, Facebook, Pinterest and Tumblr – Eataly is the perfect example of a company taking full advantage of the social media channels at their disposal. Extending beyond their prominent use of social media, Eataly is a great example of a brand that shows ways to encourage click to convergence (from website to customer foot-to-floor hits).

image-54

Whether it’s promoting dishes, seasonal vegetables, or announcing a wine sampling event (who could resist!), Eataly NYC does a fantastic job sharing and interacting with their intended audience. If you are ever looking to escape to Tuscany in the comforts of your own home, or you’re simply looking to unwind with a Piedmont classic wine, take a trip to Eataly and you’ll be transported to a land of all that is Italy.

What other brand catches your eye on social media? Be sure to join in on the conversation @Sam__Dickson!

- S.