Tag Archives: elevator pitch

First Impressions Part II: Dress to Impress


The second part to first impressions deals specifically with attire. The last post discussed the means for creating a passion driven sales pitch, something good enough to differentiate yourself. With the initial impression given off by conversational means, the next impression comes from attire and mannerisms.

Although having style may be second nature to some, at times people place the importance of dress on the back burner. Understandably, the selling point in a business meeting should have little weight on fashion and more performance. However, there are rules and expectations when it comes to the limits of “business casual.”

Here are a few to keep you polished:

  • First, thinking “less is more” probably isn’t the way to get a job, or a new client. It is important to be mindful that this is an office setting, and not a night out to the club.
  • Second, become familiar with how restrictive the office is with the term “casual.” Keep an eye out for the first few weeks of a new job to gauge other employees. It’s always better to be over dressed the first few days than under.
  • Take note of casual Fridays – sometimes an office will allow a dress down day where jeans are permitted, or less formal attire is encourage.
  • Stay on top of the date and times you have a special event, or board meeting. Don’t miss the note on invitations that call for a Black Tie Affair!
  • Tip: Keep an extra pair of black heels or neck tie in your desk/car for moments of need. Try to opt for a neutral color!

These may be obvious reminders, but it is important to understand that a portion of first impressions come from how cleaned up you look for the job. You certainly don’t need to be dressed to the nines, nor does your suit need to be top of the line, but keep in mind that if you dress accordingly, you will be remembered as someone who was serious about the job.

Happy Friday – hope everyone has a safe & sunny long weekend!


First Impressions Part I: Rethinking your sales pitch


We (arguably) live in a world where first impressions matter. For some, first impressions are used as a primary judgment of character, sometimes even becoming the lasting impression. Whether or not these judgments are true to a person’s identity, we rely on them because we put a large amount of trust in our initial instincts.

In business, the same method applies. When you’re conjuring up your elevator pitch, the ultimate goal is to try to sell yourself in the best way possible. In reality, you are constructing what you want others to see as being a good first impression. In order for the sale to be made, you must convince the other party that the product they are hearing about not only is something they can use, but also worth their time.

Today, sales departments risk losing a deal simply because they lack passion in the product or service being provided. You not only need to believe that your product is the best, but you also either own it… or desperately want to own it. Many companies today fail on communicating with their target market simply by not having a connection to the product.

 If you want to sell your product, you need to be able to sell it to yourself first. Ask yourself the question: would I buy this pitch? If the answer is no, rethink and re-strategize where you’re going wrong. The product and services being bought in today’s market are those that are able to establish a connection to their target audience. 99.9 % of the time this connection is made because the people behind the face of the product are not only passionate about it, but also believe that it is the best in its class. Oreo isn’t “dunking in the dark” because they hate cookies, right?

- S.