#PR101: You never lie in PR. Lying in PR is like lying in a relationship, when the truth comes out, all trust is gone and it’s game over.
I’m back! I missed a few days of blogging, but I am about to tell you why, and I promise you it was worth it.
This week was the first week of my Masters! I am so incredibly thrilled to be learning more about Public Relations and Corporate Communications. When it comes to education, I believe that everyday holds a potential for learning. Whether you are talking with a classmate, professor, or your neighbor a few doors down, there is always something new to learn.
Now that I am back in the classroom, I feel productive and ready to practice those time management skills I’m forever talking about. Reflecting back on this past week, I learned an incredible amount of information. From managing media relations, to new social media tactics, and critical business skills, it reminded me of why I’m pursuing PR. It’s always good to find fresh inspiration in your life!
Thinking about what I wanted to post about first was tough. However, it came down to a repeated theme. Ethics, Ethics, and more Ethics. This should not come as a surprise to any PR Practitioner. The PR industry is all about ethical behavior, and understanding the difference between what’s right and what’s wrong. More specifically, it’s about the difference between telling the truth and not telling the truth.
In an effort to keep these blog posts consistent in nature, my plan is to post about recurring themes in my studies. As well as the occasional interview feature, beauty, or travel post! This week my classes all narrowed in on one valuable PR101 lesson. You never lie in PR. Lying in PR is like lying in a relationship, when the truth comes out, all trust is gone and it’s game over. As a PR professional, it is important to remember the industry is all about reputation management. When it comes down to managing a reputation, the last thing you want to do is destroy a company/individual as a result of a lie. Furthermore, all trust gained from media contacts will now be gone, and your chance as a reputable PR professional ruined.
Now, it’s on to week two! I’m excited to share more stories, and every day musings with everyone. Later this week I’ll recount my first trip to The High Line, and my delicious encounter with Chipotle!