Tag Archives: inspiration

PR101: When the going gets tough, keep going.

image-87Either you run the day, or the day runs you. –Jim Rohn

It shouldn’t come as a surprise that I am a huge proponent of keeping yourself motivated.
One Heel Ahead exists for that reason. It’s a reminder for you to push yourself one step
further, and embrace new opportunities. However, sometimes you will face challenges that
test your patience. Maybe you’ve taken on too much at work, or you’re having disagreements with a fellow colleague on how to frame a pitch. Either way, sometimes all we need is a gentle reminder that things are going to be okay. Here is a brief PR pro’s guide to staying focused!

  • Take it outside. A little fresh air will remind you that life will go on.
  • Ask questions. If you’re confused, or seeking clarification, ask questions to get a better
    understanding of the task at hand.
  • Re-evaluate your eating habits. Skipping breakfast? Sometimes jumping off on the wrong foot is your first problem. Take a step back and see if your lifestyle may be impacting your mood.
  • Listen and learn. Take advice from your mentor, or seasoned professionals that you
    look up to. It helps to talk it through with someone who may have been in your position at one time or another.
  • Give yourself a break. “Never get so busy making a living that you forget to make a life.” You’ll be surprised how refreshed you feel when you allow yourself some time to relax.
  • Talk to family or friends. If you live away from home, reach out and talk with someone that’s close to you. Perhaps a familiar voice will help you refocus and give you the
    motivation you need.
  • Always remember you’re doing the best that you can. Everything can’t go right all of the time. If you’re staying positive, and trying your best, that’s all that matters.
  • Take to Twitter! The PR community is a close-knit group on social media. Everyone is
    overwhelmingly supportive, and always willing to lend a hand. Sometimes all you need is to talk with someone who knows exactly how you feel!

You’re already half way through the week, so keep looking up!

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New Year, New You: Keeping your brand alive


Whether you are your own brand, or you have a constructed a brand separate from your
identity, it always seem that as you grow your brand grows with you. Enter the “new year, new you” mantra. Although it is important to keep parts of your brand consistent, it never hurts to hit refresh and improve areas of your brand in order to stay ahead. Keeping up with trends, whether it’s technology or industry related changes, also means shifting your brand to reflect those changes.

With a new year ahead, it’s a great time to start benchmarking goals for 2014 and planning out strategies for where you want to take your brand. If you’re looking to gain more awareness for your blog, perhaps you can start brainstorming new topic ideas. This might also mean taking a look at what generates the most amount of traffic to your website. The great part of a new year is being able to reflect upon what has worked in the past and what hasn’t.

Another way to keep your brand alive may be to consider ways to incorporate new elements into your brand. Using a blogging brand as an example, if you mainly focus on reviewing makeup and beauty products, consider other topics you enjoy that you could include as a new segment. If you enjoy staying active, create a segment on looking and feeling your best. A good reminder is to keep content fresh and exciting to encourage your readers to come back for more. This advice also applies towards product brands. In order to keep you customers returning, as well as capture new ones, you have to reinvent the face of your product sometimes to foster new appeal. Revitalizing an old product or brand gives it a new look, but still maintains the essence of what it’s trying to offer.

My “new year, new you” mantra serves to remind yourself of the possibilities, and encourage you to make changes even if they aren’t needed. Sometimes getting wrapped up in the idea “if it’s working, don’t fix it” is only preventing us from making something better. Instead of being afraid of change, embrace the potential it holds for your brand. It might be risky, but it might also be worth it!

What are some of your 2014 goals?

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