Tag Archives: networking

Keeping it Consistent: 5 ways to maintain your contacts


As public relations professionals, we know that the relationships we build are extremely important. Whether you meet a fellow PR professional in an elevator, or run into a potential client on the street, conversation should never end there. The error made in building and maintaining these relationships comes when you only make contact when it’s self-serving. That is, you only connect with that individual when you need something.

It is important to remember that these connections shouldn’t stop when your job has been fulfilled. You know that friend that only comes to you when they need help, but he/she is never willing to give it in return? Yeah, not much of a friend. The same theory applies to your job. When maintaining your business relationships, try to go above and beyond your call of duty. I’ve compiled a short list of what I like to call “maintenance reminders” – things to remember when building your professional connections.

  • Consistency. Maintain constant contact beyond your own needs. When it comes down to successfully developing your professional relationships, understand that consistency is key. Don’t contact that person when it’s only a matter of your own convenience.
  • The Small Things. Remember interests, birthdays, or previous conversations. Send emails that have relevance to the person’s life outside of work-related communications.
  • Go out of your way. Everyone runs into a problem at some time or another. If a colleague is struggling with reaching out to the right media contact, make yourself available to assist them. Chances are, when you need a favor in return, that colleague will remember the time you saved them in their time of need.
  • Introduce. One of my biggest pet peeves is the awkward “stand around” – when two people are talking and don’t introduce their respective parties. A valuable business skill is learning when to be courteous to your guests. This includes enabling other connections.
  • Timeliness. Similar to consistency, maintain contact on a regular basis. This isn’t to say that you need to contact the person every week. However, don’t send them an email every month for two months, and then avoid contact for two years. Keep it timely.

Do you have other recommendations for maintaining your professional connections? Sound off below or tweet me @Sam__Dickson!

- S.

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The Networking Side to Social Networking


Whether you’re an avid user of Facebook, Twitter or Instagram, the one thing these social networking sites have in common is their ability to help you make connections. Bloggers, businesses and beings of all ages flock to these sites to communicate with friends/colleagues and to share their daily reveries. Although many of us use social networking sites to connect with friends, sometimes it goes unnoticed how valuable these tools are for building our network. Also known as, the networking side to social networking.

I’m partial to Twitter for my own reasons, mainly because I find it extremely user-friendly and great for personal branding. The other thing I love about Twitter is its ability to offer suggestions for other connections. Ultimately, it facilitates interactions between individuals who work in the same industry, expanding your network. The PR industry is a tight-knit community with professionals who love to communicate with each other. It can be seen through Twitter that PR girls and guys love to interact and share their experiences – as well as to introduce! The networking side to Twitter is evident through Twitter Chat participation, replies and sharing useful information that appeals to our followers.

To get the most out of Twitter, as well as other social networking sites, it is important to recognize the way through which they can open doors. People you meet over twitter have an endless amount of information. Followers can supply you with the knowledge of who’s hiring, social events happening in your area, as well as opportunities to contribute to other blogs. If you are smart about how to use these sites to your advantage, they can offer you an extensive network. The social part comes from using the platform, whereas the networking side comes as a result of making connections through the use of the platform.

How do you network through social media? Join in on the convo @Sam__Dickson