Tag Archives: NYC

When The Risk Is Worth The Gain


“If it scares you, it might be a good thing to try.” – Seth Godin

We’ve heard countless times over how it’s better to risk than to wonder.

Over a year and a half ago, I picked up my life and moved to New York City. The more surprising part of the story is that I’d never stepped foot in New York once before moving, nor did I know anyone living here. It was the epitome of embarking on a journey into the unknown.

In a city of over 8 million people, I had me, myself and I.

Looking back now, I realize I was building a life I had not only dreamed of, but a life that would prepare me for all the decisions that would come once I arrived. I was inherently an
independent person. I’ve always been comfortable with handling change and I’ve always been the type to choose the bigger adventure.

There was no calling home if I was lost. I couldn’t expect to come home to Mom’s homemade dinner, and no matter how crazy things got, there was no turning back.

In the world of public relations, calculated risks are what prepare us to stand out amongst the crowd. You make decisions that you could fail at, no matter how strategic they may seem ahead of time.

I look at this journey as one of success. I moved out of my home country at 22, ready to build a life of my own. I was building a foundation in an unfamiliar world, but creating a life I’d always wanted – and I wasn’t going to stop.

In a matter of weeks I knew I’d found home. I found a city that fed off of hard work and
determination. I found like-minded individuals who went out of their comfort zone to prove something to the world – that they too were capable of great things.

I’m writing this post to not only reflect, but to also encourage anyone sitting at a crossroads wondering which decision to make. I had the option to stay in Toronto, start my career off an hour away from home, and be happy with wherever that led. For me, that was the easy choice. That was the lesser of the risk and it felt safe.

If I can give any piece of advice for young professionals, it would be to choose the riskier option. Uproot your life for the unknown, because on the other side is a world that will teach you
everything you need to know about challenges, fear and failure. But more importantly, on the other side of that risk is opportunity.

Two weeks ago I started as a Senior Account Executive at Clarity PR in New York City.

I did it.

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Landing the NYC PR Internship


“Never put off till tomorrow what you can do today.” –Thomas Jefferson

Last week was my first week of missing a post in quite a while, and to be honest, I felt lost. I take my blog seriously for so many reasons, but most of all, it’s a chance for me to connect with my readers. So, I’m back and I’m hoping you’ll like the reason why I was gone!

As many of you know, I am originally from Toronto, and lately I’ve been focusing on my Masters full-time. However, after living in the city for close to 10 months, I started to seek out positions that would allow me to gain new experience. I was consistently looking for more to do (I love to be kept busy)! I think it’s important to possess a readiness to be busy in an industry like PR.

The process was long, and it’s never easy finding the right job! Now the search is over, and I’m happy to share with you that I’ve been offered an incredible opportunity at a marketing and public relations firm in the heart of TriBeCa. So now that I’ve been placed into a role, I felt as though I should share some takeaways with you. Whether you’re a recent grad searching for a summer position, or a current student that’s still hunting for some experience, I’ll share with you some tips on the process!

Be patient. Everyone knows the job search isn’t an easy process. It requires a lot of patience to sift through job descriptions to find something that suits your needs and abilities.

Be proactive. Rarely will you be sought out for a position without having applied to the job in the first place. If you’re in the process of searching for an internship, don’t delay the application process. Fix up your resume and start applying as soon as you are ready to find a job.

Be committed. Again, the job hunt is never easy and can take up a lot of your spare time. If finding a job is a priority or top goal, be sure to allot a time frame throughout your week where you are committed to searching for positions. An hour bi-weekly probably isn’t going to help you secure a position.

Be resourceful. Use your network. As PR professionals, we’re taught that forming relationships and making connections is an essential asset in our career. You’ve probably already begun
establishing a good network throughout your undergrad. Use this network you’ve built for
yourself to help facilitate the process. Ask your mentors for advice, or to keep you informed of any positions in the field that they might hear about from their fellow colleagues.

Be confident. It’s easy to get defeated by missed opportunities or never hearing back after
applying for a position. It’s important to keep in mind that a lot of candidates are up for these
positions, and not everyone is going to be suitable for the  job. Always have faith in your
abilities and accomplishments. Your skills will shine through in the right position.

Be mindful. It’s easy to apply for a number of positions all at once, and at times the process
begins to be monotonous. It’s important to keep in mind that you are searching for a position
that not only fits you, but also making sure you’re a fit for the employer. Sometimes just
applying for a position for the sake of finding a job may not always be the best strategy.
You’ll gain experience from positions that you are truly meant to work in.

Other thoughts? Tweet me @Sam__Dickson

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10 Lessons New York City Has Taught Me.

image-88“Always behave like a duck – keep calm and unruffled on the surface, but paddle like the devil underneath.” – Jacob M. Braude

It’s been almost seven months since I packed up my bags and shipped it from Toronto to New York City. Hard to believe! A lot has changed since then, and I’m still asking myself where the time has gone. In a city like New York, time can be easily swept away by the hustle and bustle of the streets. I know I am not the only one that gets asked, “So, what’s NYC like?!” In honor of those people, and to do a little self-reflection, here are 10 things I’ve learned since I moved to the city!

  1. You have to be self-assured. Things are not always going to work out in your favor. Sometimes you have to hold your head high, believe in yourself, and move forward.
  2. It’s not going to be 9-5. This was never a surprise to me. It was only reinforced when I moved to the city. If you’re looking for a 9-5 job, PR might not be your calling.
  3. At some point, you will feel overwhelmed. I think back to the movie Friends With
    Benefits, and I couldn’t agree more with Mila Kunis, “New York can be a bit lonely at times … [but] Every place can be a bit lonely sometimes.
  4. These lights will inspire you. How cliché. In all reality, sometimes you have to stop and take in your surroundings.
  5. Make the call. You’re going to have to make a decision that’s only best for you. People around you might not always agree with it, but trust your gut.
  6. You will make a mistake. You will also learn from it.
  7. There is always going to be someone who is one heel ahead of you… and that’s okay. You might be intimidated, but never feel as though you don’t have something to bring to the table. You got to where you are for a reason.
  8. Take a break. Sometimes work and stress can pile up. Take a deep breath and carry on.
  9. Network, Network, Network. Seriously. Every single person has a story, and a
    connection. In PR, this is essential.
  10. Don’t be afraid to ask for help. Although the city will toughen you up, never be afraid to ask questions. It demonstrates your desire to learn more, but also shows that you’re
    willing to admit that you don’t know everything.

What has your city taught you?

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