Tag Archives: NYC

Home Sweet Snow

image-70The first fall of snow is not only an event, it is a magical event.  You go to bed in one kind of world and wake up in another quite different, and if this is not enchantment then where is it to be found?  ~J.B. Priestley

I’m back! After a hectic final week, and traveling back home for the holidays, I am finally able to get back to the blog! I felt slightly lost not being able to find time to blog last week. Since I’ve been back to Canada for a few days now, I’m trying to find the balance between my NYC
lifestyle, and the laid-back vibe of a small-town. I thought it would be interesting to make this post a bit more creative, and write about the personal differences I’ve noticed, as well as the
environmental changes around me.

  • It’s time to slow down. Anyone who has lived in NYC for a period of time knows that it’s an extremely fast pace lifestyle. When I was out around town this weekend, I had to remind myself to walk slower. There seems to be a natural tendency to adopt the quick pace of the people around you.
  • Snow, snow and more snow. As soon as my plane landed at Pearson airport I knew I was already underdressed for the weather. Welcome to Canada. Since being home, I’ve already experienced well over 5 inches of snow, with no signs of stopping.
  • Different ideas of busy. After agreeing to a shopping trip on Saturday morning with my mother, she informed me that we better go in the early morning to avoid all the lineups. All I could think about was Black Friday shopping at Macy’s at 2 o’clock in the afternoon. I think I walked up to the cash register at every store.
  • Noise, or the lack thereof. I expected to be woken up Saturday morning by the sound of honking cars trying to get around the city, or barking dogs out for their morning walk. To my surprise, silence was all that could be heard.
  • The comforts of home. It’s no surprise that the one biggest difference is the mere fact that I was officially home. A delightful home cooked meal, getting to see my puppy, and waking up in my own room was just the bit of relaxation I needed!

I promise the next post will come sooner, rather than later! Enjoy these wintry days, readers! :)

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Seasonal Bliss: Autumn in the City


“There is something incredibly nostalgic and significant about the annual cascade of autumn leaves.” – Joe L. Wheeler

Autumn in the city is absolutely stunning. I think I’ve said this on numerous occasions, and yet it will never be enough. Coming from a small town in Ontario, where the snow is plenty, it is nearly impossible to experience what the fall season has to offer. Generally speaking, by mid-November snow has taken over what little remains of the fall foliage. Since moving to NY I’ve actually gotten the opportunity to experience the season in its entirety. Between the pumpkin spiced lattes, array of colors, and beginning of knit scarves, it’s safe to say fall is my favorite season.

One of the reasons I love autumn is because it marks the onset of the holidays. As the temperature dips, and little fluorescent lights begin to go up around the city, the excitement builds for decked out halls and holiday tunes. Oh, and if you haven’t already heard, the tree is up in
Rockefeller Center! The anticipation for the first snowfall is on everyone’s mind, and everyday the hope for a snowflake is what builds holiday cheer!

As I walk the city streets, I can’t resist the urge to window shop. This is usually followed by a brief stop-in, which normally turns into an hour of browsing, and then of course the occasional purchase. Sometimes I’ll catch myself thanking my long-list of family members for giving me an excuse to shop well in advance. In true PR-girl fashion, gift giving takes time and planning. Here are some pre-holiday tips to keep the stress to a minimum, and the days full of joy!

  • List it. PR people love organization. Our life requires calendars, lists, and notes to stay up-to-date and in-the-know at all possible times. There are no rules against making lists for gift giving!
  • Set aside card time. Crossing your t’s and dotting your i’s means you’re reaching out and thanking people who have helped you through the year. Before the New Year rolls around, set a time to send out cards to those who deserve your appreciation!
  • Need a break? Take it. We all know the end-of-the-year time can get busy and frantic. Before you hit overload, set aside some “me-time” to keep yourself cool, calm and collected.
  • Stay in the loop. It’s easy to get caught up in the buzz of the holidays, especially in NYC, so remember to stay on track. If you find yourself daydreaming, refocus your energy on the tasks at hand. You’ll thank yourself for not getting behind later – and your family will too!

Have other tips? Tweet me @Sam__Dickson

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Audience Engagement: Bringing Italy to Eataly in NYC


Think back to a time when you distinctly remember a company, brand, or organization catching your attention on social media. Now think about how they caught your attention. Was this a regular occurrence, or a one-time-deal?

When my parents visited last weekend with my grandma, as a part of my tour guide duties, I decided to take them to one of the best marketplaces the city has to offer – Eataly! After the visit, I came to the conclusion that I had to cover this place in one of my blog posts!

When it comes down to knowing how to interact with their respective publics, often times a company, organization, or restaurant will zero in on a couple of media platforms that will help them reach their intended audiences. This interaction might go on for a few months, a few years, or might fall through even after a few days. Being the PR addict that I am, I love spotting well-executed strategies, and most of all, I love seeing social media channels used frequently and efficiently. Combine this love with having the knack for being a foodie, what more could I have asked for?


With over 50,000 square feet, Eataly NYC is an Italian marketplace that features a stunning array of high-end cuisine. Located in Manhattan’s Flatiron District, Eataly is owned by Mario Batali in partnership with Lidia Bastianich and Joe Bastianich. From wheels of Grana Padano DOP, to masses of Prosciutto di Parma, and rounding off with bottles of Lambrusco, this emporium is a true testament to the culinary traditions of Italy.

So, why all the intrigue? Besides the fact that Eataly brings Italy to you, while still leaving you with feelings of wanderlust, it also does a spectacular job at interacting with their audience before, during, and after the experience. Active on Twitter, Instagram, Facebook, Pinterest and Tumblr – Eataly is the perfect example of a company taking full advantage of the social media channels at their disposal. Extending beyond their prominent use of social media, Eataly is a great example of a brand that shows ways to encourage click to convergence (from website to customer foot-to-floor hits).


Whether it’s promoting dishes, seasonal vegetables, or announcing a wine sampling event (who could resist!), Eataly NYC does a fantastic job sharing and interacting with their intended audience. If you are ever looking to escape to Tuscany in the comforts of your own home, or you’re simply looking to unwind with a Piedmont classic wine, take a trip to Eataly and you’ll be transported to a land of all that is Italy.

What other brand catches your eye on social media? Be sure to join in on the conversation @Sam__Dickson!

- S.