Tag Archives: skills

Social Media: More than just a résumé skill

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“Social media spark a revelation that we, the people, have a voice, and through the
democratization of content and ideas we can once again unite around common passions,
inspire movements, and ignite change.”Brian Solis, Author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Anyone who knows me, whether you’re a follower of my blog, twitter account, or a close friend, will tell you that I am a huge advocate of social media. This is for several reasons. I’m not just
referring to my general love for tweeting, or pinning my latest quote. This love for an online
community goes far beyond just the use of the platform.

Without any knowledge or background on how social media can assist in building your brand, or increase engagement with your followers, it seems unfair to deem social media as something that millennials just like to play on. Social media has the incredible power to build the
reputation of a brand, and connect audiences on a larger scale. If not carefully used, there
is also the looming threat of destroying a brand quicker than you can say tweet.

So when someone says they’re a social media maven, or a social media strategist, what do they really mean? Since social media extends far beyond just proficiency of the platform, it means this so-called expert can translate social media efforts into a return on investment (ROI).
In order for this to happen, the social media strategist has to be able to connect these efforts to higher level goals and business objectives – see Deirdre Breakenridge’s Social Media and Public Relations: Eight New Practices for the PR Professional. This is a great resource for any
PR professional, whether aspiring or experienced, seeking to develop their social
media skills and understand how to effectively manage a brand on various platforms.

One reason I’m so passionate about digital PR is because it gives an audience the ability to
communicate and connect with a brand that goes beyond the purchasing power. A company that can effectively manage a two-way conversation between their audience
and the brand puts a human connection behind their products or services. This enables
audience members to become brand ambassadors on social platforms.

It’s important to understand that including social media specialist under the skills section of your résumé extends far past your recreational use of Facebook. In order to
effectively use sites like Twitter, Facebook, WordPress or Instagram, you need to have
an understanding of the metrics and analytics behind the platform. This means being able to provide the C-Suite with visible changes in brand sentiment, share of voice, or even website traffic.

An efficient use of these social media tools will show some form of profit growth, contributing to the company’s bottom-line. Any social media strategist that can use these tools to provide growth in a company is a valuable resource. These skills will continue to be an asset as new
platforms continue to develop. It’s a social media strategist’s job to stay up-to-date on the latest technology to ensure they’re optimizing the use of platforms for their respective companies.

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Cutting the Clutter: 8 ways to stay organized

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“It’s all about finding the calm in the chaos.” ― Donna Karan

Do you ever look at your desk sometimes and think: “How did all of this get here?” Confession: I know I do! I love to stay organized, but sometimes you can’t help a bit of a pile up. Whether it is schoolwork, or job-related work, we can all admit that sometimes a busy month means a busier desk. Besides the obvious desk overload, you might also have a head full of checklists. So, how do we stay organized? Here are a few tips and tricks to clean up your workspace:

  • From brain to paper – organize your mental notes by writing them down on paper. The last thing you want to do is forget something because you forgot to make a note of it.
  • Keep a planner – make sure you have your dates organized and visible. I love monthly calendars for this reason; it’s a great way to have the whole month visible so you can plan ahead.
  • Use a File Cabinet – organize your loose sheets by clients, months, or other miscellaneous categories to keep things together.
  • Separate Work/School/Play – this may sound a bit too much, but it always helps to keep things categorized by importance. A weekend trip with the girls when you have a presentation on Monday might not be fitting. Try to figure out what takes precedence. In the end, this will make it easier to plan your social life.
  • Avoid Clutter – I use to be a self-proclaimed pack rat. I had the unfortunate habit of wanting to keep everything. I recall my justification being, “Well, what if I need it one day?” Not an excuse. Keep the must-haves, and anything else that you are unsure about put in a pending box. After one month, if you have not touched any item in the pending box, get rid of it. The less clutter, the more organized you will be.
  • Color Code – If you find that you struggle at keeping things in order, be that girl! Different strategies work for different people. If color-coding helps you differentiate things, use it to your advantage.
  • Keep a notebook – Always have a pen and paper handy. Yes, your smartphone can be a supplementary tool for the notebook. However, keep in mind that technology can fail. It’s always important to have a backup of your calendar, contacts and ideas. (Hint: If you are pro-tech 24/7, email yourself a copy!)
  • Pinboard – I love using a corkboard above my workspace. I find that I am a visual learner, and I like to see things in front of me. If you find you are forgetting important reminders, keep these front and center on your pinboard.

How do you stay organized? Tweet me @Sam__Dickson or sound off below!

- S.