Tag Archives: social media

Social Media & the #GoldenGlobes

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From trending #hashtags, to selfies, to live updates on red carpet couture, this year’s Golden Globes were no exception towards the social media craze. Everyone watching the red carpet event experienced just how influential social media can be for a night at the Globes. E! coverage even went as far as to predict potential trending hashtags prior to the beginning of the red
carpet, all pertaining to the fashion expected throughout the night.

So what makes the use of social media unique in this instance? In terms of the Golden Globes, capitalizing on the use of social media throughout the entire night not only gives great
opportunities for earned media, but also enables viewers at home to be apart of the night.
Influence inspires influence! Trending topics throughout the night helped to frame the best and worse dressed lists for fashion mavens across the blogosphere today. Not to mention the overuse of the Mani Cam. By being able to voice your opinion on not only the fashion, but also the coverage and award winners brings a new experience towards the show.

Furthermore, actors and actresses live tweeting throughout the event generates buzz and
anticipation that sometimes will foster more media coverage. This also includes how quickly events of the night can spread onto the worldwide web. Viewers took to twitter to voice their opinion on a pop-up bubble presented by E! which informed the year in which Michael J. Fox was diagnosed with Parkinson’s disease – wrongfully labeled as a “Fun Fact.” This proves that earned media comes in the form of both negative and positive reviews. It is important to keep in mind that your viewership is a stakeholder, and can dramatically impact coverage by their share of voice online. Skipping over this distasteful wording is just the thing to spark controversy and negative coverage. While social media can be useful, it’s also beneficial to remember that the time-lapse is much shorter for correcting mistakes that may occur.

How else did you see social media being used? Join in on the conversation @Sam__Dickson!

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Social Media: More than just a résumé skill

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“Social media spark a revelation that we, the people, have a voice, and through the
democratization of content and ideas we can once again unite around common passions,
inspire movements, and ignite change.”Brian Solis, Author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Anyone who knows me, whether you’re a follower of my blog, twitter account, or a close friend, will tell you that I am a huge advocate of social media. This is for several reasons. I’m not just
referring to my general love for tweeting, or pinning my latest quote. This love for an online
community goes far beyond just the use of the platform.

Without any knowledge or background on how social media can assist in building your brand, or increase engagement with your followers, it seems unfair to deem social media as something that millennials just like to play on. Social media has the incredible power to build the
reputation of a brand, and connect audiences on a larger scale. If not carefully used, there
is also the looming threat of destroying a brand quicker than you can say tweet.

So when someone says they’re a social media maven, or a social media strategist, what do they really mean? Since social media extends far beyond just proficiency of the platform, it means this so-called expert can translate social media efforts into a return on investment (ROI).
In order for this to happen, the social media strategist has to be able to connect these efforts to higher level goals and business objectives – see Deirdre Breakenridge’s Social Media and Public Relations: Eight New Practices for the PR Professional. This is a great resource for any
PR professional, whether aspiring or experienced, seeking to develop their social
media skills and understand how to effectively manage a brand on various platforms.

One reason I’m so passionate about digital PR is because it gives an audience the ability to
communicate and connect with a brand that goes beyond the purchasing power. A company that can effectively manage a two-way conversation between their audience
and the brand puts a human connection behind their products or services. This enables
audience members to become brand ambassadors on social platforms.

It’s important to understand that including social media specialist under the skills section of your résumé extends far past your recreational use of Facebook. In order to
effectively use sites like Twitter, Facebook, WordPress or Instagram, you need to have
an understanding of the metrics and analytics behind the platform. This means being able to provide the C-Suite with visible changes in brand sentiment, share of voice, or even website traffic.

An efficient use of these social media tools will show some form of profit growth, contributing to the company’s bottom-line. Any social media strategist that can use these tools to provide growth in a company is a valuable resource. These skills will continue to be an asset as new
platforms continue to develop. It’s a social media strategist’s job to stay up-to-date on the latest technology to ensure they’re optimizing the use of platforms for their respective companies.

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OHA Talks Social Media and Fashion on Access Alexis

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Today I was a guest blogger on Access Alexis! Head over to read more about social media,
fashion, Prabal Gurung, and more! Hope you all like it!

“Fashionably Social: Where Fashion Meets Social Media.”

- S.