Tag Archives: social media

The Networking Side to Social Networking


Whether you’re an avid user of Facebook, Twitter or Instagram, the one thing these social networking sites have in common is their ability to help you make connections. Bloggers, businesses and beings of all ages flock to these sites to communicate with friends/colleagues and to share their daily reveries. Although many of us use social networking sites to connect with friends, sometimes it goes unnoticed how valuable these tools are for building our network. Also known as, the networking side to social networking.

I’m partial to Twitter for my own reasons, mainly because I find it extremely user-friendly and great for personal branding. The other thing I love about Twitter is its ability to offer suggestions for other connections. Ultimately, it facilitates interactions between individuals who work in the same industry, expanding your network. The PR industry is a tight-knit community with professionals who love to communicate with each other. It can be seen through Twitter that PR girls and guys love to interact and share their experiences – as well as to introduce! The networking side to Twitter is evident through Twitter Chat participation, replies and sharing useful information that appeals to our followers.

To get the most out of Twitter, as well as other social networking sites, it is important to recognize the way through which they can open doors. People you meet over twitter have an endless amount of information. Followers can supply you with the knowledge of who’s hiring, social events happening in your area, as well as opportunities to contribute to other blogs. If you are smart about how to use these sites to your advantage, they can offer you an extensive network. The social part comes from using the platform, whereas the networking side comes as a result of making connections through the use of the platform.

How do you network through social media? Join in on the convo @Sam__Dickson


Brand Building Through Social Media

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Whether you are a corporation looking to reach more consumers, or a real estate agent looking to build your image, social media is a vital tool in today’s market. However, many will still argue that the risk in dealing with a “tweet gone bad” is too much of a leap just yet. The opposite side of the argument makes compelling points, especially when it comes time for crisis management regarding a 140-character tweet that took less than 60 seconds to type. Regardless of the arguments made against having a social media presence, the immediate connection to consumers is undeniably favorable for building a brand. Here’s how:

Instantaneous connection to target audiences: the best way a brand can build a rapport with their customers is by having constant contact with them. Twitter and Facebook enable consumers to reach out to brands, which in return allows these companies to better understand and serve their audience.

  • A great example of this is Lay’s Canada “Do Us A Flavour” Campaign. Over the last few months, stores have been showcasing Cheesy Garlic Bread, Grilled Cheese & Ketchup, Perogy Platter, and Maple Moose (how Canadian, eh) potato chips – just to name a few! Using Facebook as their voting platform, Frito-Lay allows consumers to dictate to them their wants, allowing the brand to make informed decisions based on popular responses. And voilà, consumer choices get put on the shelves while adventurous citizens go out and pick up the latest flavour.

Anytime, Anywhere: the best part about social media is that it’s an on-the-go form of communication. If you’re a PR girl like myself, the best part of social media for me is the functionality of being able to tweet, Instagram, or post to my blog while doing a million other things. If you are involved in a fast-pace industry, time is of the essence. The great thing about social media is that you can establish these connections right at your fingertips. Life in the PR world is all about multitasking!

  • A prime-time example of this is the infamous Oreo tweet during the Super Bowl       Blackout: “Power Outage? No Problem. You can still dunk in the dark.” Although critics are coming out to say that this was planned far in advance, everyone can admit that a well positioned tweet or ad can boost a brand’s reputation beyond belief. Ultimately, the tweet won them 6 Cannes Lions – I’d say that was well worth the planning!

The Advantage of Multiple Mediums: Another powerful usage of social media as a medium is that you have your choice of platforms. Whether you want to blog, tweet or pin to Pinterest, social media gives brands the option of using various marketing techniques. Social media as a medium offers consumers something different than say, a newspaper. While newspapers are valuable for one real estate agent, social media to the next real estate agent might lead to more connections as it’s right at their client’s fingertips (and usually when their feet hit the floor in the morning).

So, if you are trying to decide on whether or not your business should take to the virtual world, be sure to weigh the pros and cons for your company. I believe that all companies can benefit from more exposure, regardless of the medium. If you employ smart tactics and strategies, you can take a brand’s image and develop it through the latest technology to gain more consumers.

-       S.

To Blog, or Not to Blog?

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One of the questions I get asked most as a blogger is, how do you stay motivated to update your blog? Before One Heel Ahead was created, most of my blogging experience took place in between classes. However, the blogs I ran prior to OHA were not specialized, and lacked a certain sense of continuity in content.

Today I thought I would share a few tips on what you need in order to jump start your own blog. I always encourage everyone to take the risk, even if it means failing!

Here are a few lessons I learned along the way that will hopefully get you started:

  • Dedication – A first time blogger needs to understand that your blog becomes a part-time (sometimes full-time) job, and needs attention on a regular basis. A popular blog continuously produces new content. Ultimately, you want your readers to want to return.
  • Time Management – This goes hand-in-hand with dedication. Assuming you have other things on the go, such as a day job, school and other social events, a first time blogger needs to learn how to balance her/his schedule to fit in everything.
  • Content – One of the most difficult parts to blogging is arguably preparing the content. Although the technicalities behind building the site take time, be prepared to think on your feet and be creative with posts.
  • Continuity – The risk you take with creating a blog is running into a wall where you can’t think of a new post. Don’t worry – writer’s block happens to the best of us! Make sure you brainstorm a theme before you launch your blog. The best way to stay on top of your posts is to write about something you are passionate about. This will show your readers that you are serious about the blog and content.
  • Patience – Every piece of technology comes with its own set of downfalls. Be prepared to run into technical difficulties. Whether your site crashes, or you can’t figure out how to change your style.css, be patient. Take a break and come back to it!

Have any suggestions for first time bloggers? Tweet me @Sam__Dickson or respond below!