Tag Archives: tweets

Social Media & the #GoldenGlobes

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From trending #hashtags, to selfies, to live updates on red carpet couture, this year’s Golden Globes were no exception towards the social media craze. Everyone watching the red carpet event experienced just how influential social media can be for a night at the Globes. E! coverage even went as far as to predict potential trending hashtags prior to the beginning of the red
carpet, all pertaining to the fashion expected throughout the night.

So what makes the use of social media unique in this instance? In terms of the Golden Globes, capitalizing on the use of social media throughout the entire night not only gives great
opportunities for earned media, but also enables viewers at home to be apart of the night.
Influence inspires influence! Trending topics throughout the night helped to frame the best and worse dressed lists for fashion mavens across the blogosphere today. Not to mention the overuse of the Mani Cam. By being able to voice your opinion on not only the fashion, but also the coverage and award winners brings a new experience towards the show.

Furthermore, actors and actresses live tweeting throughout the event generates buzz and
anticipation that sometimes will foster more media coverage. This also includes how quickly events of the night can spread onto the worldwide web. Viewers took to twitter to voice their opinion on a pop-up bubble presented by E! which informed the year in which Michael J. Fox was diagnosed with Parkinson’s disease – wrongfully labeled as a “Fun Fact.” This proves that earned media comes in the form of both negative and positive reviews. It is important to keep in mind that your viewership is a stakeholder, and can dramatically impact coverage by their share of voice online. Skipping over this distasteful wording is just the thing to spark controversy and negative coverage. While social media can be useful, it’s also beneficial to remember that the time-lapse is much shorter for correcting mistakes that may occur.

How else did you see social media being used? Join in on the conversation @Sam__Dickson!

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OHA Talks Social Media and Fashion on Access Alexis

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Today I was a guest blogger on Access Alexis! Head over to read more about social media,
fashion, Prabal Gurung, and more! Hope you all like it!

“Fashionably Social: Where Fashion Meets Social Media.”

- S.

 

Think Before You Schedule: when tweeting ahead sets you behind.

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   “Twitter is not a technology. It’s a conversation. And it’s
happening with or without you.” – @charleneli Co-author, Groundswell

Remember in school when all your teachers use to say, “Always make sure you plan ahead!” or my personal favorite, “Don’t forget to write this in your agenda!” Well, I want you take that advice and put it on the shelf for a second. Forget all the times when you were told that scheduling or planning things in advance is always a good idea.

Enter the scheduled tweet. There are numerous debates surrounding the issue of scheduled tweets. For anyone who isn’t familiar with the Twitter world, corporations, bloggers, and other social media addicts have the ability to use a third-party platform to schedule specific times for releasing a tweet. Why would they, you ask? Excellent question.

For the communications person on the other end of that twitter page, daily life in the office might be a bit chaotic. When it comes time for releasing a blog post, or sending out a reminder regarding the launch of a new product, sometimes a company will try to save time by scheduling a tweet. Supporters of the scheduled tweet believe that it’s time effective, and they can hit peak hours to drive traffic to their website.

Of course, this is quite a debated topic. In an effort to not remain on the fence for this issue, here is why I think scheduling tweets is never a good idea:

  • You lose personal contact. Twitter was created as a method for communicating in real-time. The inherent structure of the platform is set up as a “live-feed” through which individuals can interact with other users. Scheduling tweets removes the personal from the platform.
  • It’s not a secret, and you will be caught. More often than not, an avid twitter user can spot a scheduled tweet in an instant. If you’re looking to drive conversation between your target audience and your products/services, scheduling tweets will only make your company seem robotic.
  • The awkwardly placed tweet amidst a crisis. On multiple occasions, corporations have been caught in the middle of a crisis with an oddly placed tweet. Note: if you’ve schedule tweets, be aware of what’s going on in the news and remember when you have a tweet set for release.
  • It can, and will tarnish your reputation. Many companies have been caught amidst a crisis with poor timing and language. The insensitivity towards current events due to a scheduled tweet will not be a legitimate excuse for your public audience.

I decided to cover this topic mainly because it was prevalent in the news this past week. Also, it will remain a hotly debated topic for as long as Twitter exists. In order to avoid insensitive remarks due to untimely tweets, I urge you to use Twitter like an ongoing conversation.

What are your thoughts on scheduling tweets? Join in on the debate by sounding off below, or join in on the conversation via Twitter @Sam__Dickson

- S.