Tag Archives: Twitter

Think Before You Schedule: when tweeting ahead sets you behind.

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   “Twitter is not a technology. It’s a conversation. And it’s
happening with or without you.” – @charleneli Co-author, Groundswell

Remember in school when all your teachers use to say, “Always make sure you plan ahead!” or my personal favorite, “Don’t forget to write this in your agenda!” Well, I want you take that advice and put it on the shelf for a second. Forget all the times when you were told that scheduling or planning things in advance is always a good idea.

Enter the scheduled tweet. There are numerous debates surrounding the issue of scheduled tweets. For anyone who isn’t familiar with the Twitter world, corporations, bloggers, and other social media addicts have the ability to use a third-party platform to schedule specific times for releasing a tweet. Why would they, you ask? Excellent question.

For the communications person on the other end of that twitter page, daily life in the office might be a bit chaotic. When it comes time for releasing a blog post, or sending out a reminder regarding the launch of a new product, sometimes a company will try to save time by scheduling a tweet. Supporters of the scheduled tweet believe that it’s time effective, and they can hit peak hours to drive traffic to their website.

Of course, this is quite a debated topic. In an effort to not remain on the fence for this issue, here is why I think scheduling tweets is never a good idea:

  • You lose personal contact. Twitter was created as a method for communicating in real-time. The inherent structure of the platform is set up as a “live-feed” through which individuals can interact with other users. Scheduling tweets removes the personal from the platform.
  • It’s not a secret, and you will be caught. More often than not, an avid twitter user can spot a scheduled tweet in an instant. If you’re looking to drive conversation between your target audience and your products/services, scheduling tweets will only make your company seem robotic.
  • The awkwardly placed tweet amidst a crisis. On multiple occasions, corporations have been caught in the middle of a crisis with an oddly placed tweet. Note: if you’ve schedule tweets, be aware of what’s going on in the news and remember when you have a tweet set for release.
  • It can, and will tarnish your reputation. Many companies have been caught amidst a crisis with poor timing and language. The insensitivity towards current events due to a scheduled tweet will not be a legitimate excuse for your public audience.

I decided to cover this topic mainly because it was prevalent in the news this past week. Also, it will remain a hotly debated topic for as long as Twitter exists. In order to avoid insensitive remarks due to untimely tweets, I urge you to use Twitter like an ongoing conversation.

What are your thoughts on scheduling tweets? Join in on the debate by sounding off below, or join in on the conversation via Twitter @Sam__Dickson

- S.

The Networking Side to Social Networking

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Whether you’re an avid user of Facebook, Twitter or Instagram, the one thing these social networking sites have in common is their ability to help you make connections. Bloggers, businesses and beings of all ages flock to these sites to communicate with friends/colleagues and to share their daily reveries. Although many of us use social networking sites to connect with friends, sometimes it goes unnoticed how valuable these tools are for building our network. Also known as, the networking side to social networking.

I’m partial to Twitter for my own reasons, mainly because I find it extremely user-friendly and great for personal branding. The other thing I love about Twitter is its ability to offer suggestions for other connections. Ultimately, it facilitates interactions between individuals who work in the same industry, expanding your network. The PR industry is a tight-knit community with professionals who love to communicate with each other. It can be seen through Twitter that PR girls and guys love to interact and share their experiences – as well as to introduce! The networking side to Twitter is evident through Twitter Chat participation, replies and sharing useful information that appeals to our followers.

To get the most out of Twitter, as well as other social networking sites, it is important to recognize the way through which they can open doors. People you meet over twitter have an endless amount of information. Followers can supply you with the knowledge of who’s hiring, social events happening in your area, as well as opportunities to contribute to other blogs. If you are smart about how to use these sites to your advantage, they can offer you an extensive network. The social part comes from using the platform, whereas the networking side comes as a result of making connections through the use of the platform.

How do you network through social media? Join in on the convo @Sam__Dickson

-S.

Brand Building Through Social Media

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Whether you are a corporation looking to reach more consumers, or a real estate agent looking to build your image, social media is a vital tool in today’s market. However, many will still argue that the risk in dealing with a “tweet gone bad” is too much of a leap just yet. The opposite side of the argument makes compelling points, especially when it comes time for crisis management regarding a 140-character tweet that took less than 60 seconds to type. Regardless of the arguments made against having a social media presence, the immediate connection to consumers is undeniably favorable for building a brand. Here’s how:

Instantaneous connection to target audiences: the best way a brand can build a rapport with their customers is by having constant contact with them. Twitter and Facebook enable consumers to reach out to brands, which in return allows these companies to better understand and serve their audience.

  • A great example of this is Lay’s Canada “Do Us A Flavour” Campaign. Over the last few months, stores have been showcasing Cheesy Garlic Bread, Grilled Cheese & Ketchup, Perogy Platter, and Maple Moose (how Canadian, eh) potato chips – just to name a few! Using Facebook as their voting platform, Frito-Lay allows consumers to dictate to them their wants, allowing the brand to make informed decisions based on popular responses. And voilà, consumer choices get put on the shelves while adventurous citizens go out and pick up the latest flavour.

Anytime, Anywhere: the best part about social media is that it’s an on-the-go form of communication. If you’re a PR girl like myself, the best part of social media for me is the functionality of being able to tweet, Instagram, or post to my blog while doing a million other things. If you are involved in a fast-pace industry, time is of the essence. The great thing about social media is that you can establish these connections right at your fingertips. Life in the PR world is all about multitasking!

  • A prime-time example of this is the infamous Oreo tweet during the Super Bowl       Blackout: “Power Outage? No Problem. You can still dunk in the dark.” Although critics are coming out to say that this was planned far in advance, everyone can admit that a well positioned tweet or ad can boost a brand’s reputation beyond belief. Ultimately, the tweet won them 6 Cannes Lions – I’d say that was well worth the planning!

The Advantage of Multiple Mediums: Another powerful usage of social media as a medium is that you have your choice of platforms. Whether you want to blog, tweet or pin to Pinterest, social media gives brands the option of using various marketing techniques. Social media as a medium offers consumers something different than say, a newspaper. While newspapers are valuable for one real estate agent, social media to the next real estate agent might lead to more connections as it’s right at their client’s fingertips (and usually when their feet hit the floor in the morning).

So, if you are trying to decide on whether or not your business should take to the virtual world, be sure to weigh the pros and cons for your company. I believe that all companies can benefit from more exposure, regardless of the medium. If you employ smart tactics and strategies, you can take a brand’s image and develop it through the latest technology to gain more consumers.

-       S.